Mobile Friendly Websites
If you’ve ever tried to view a website- that is not mobile friendly, on a mobile device, you have probably come across some sites that are very frustrating to use. Sometimes, there are parts of the site that link to other pages, but when you tap them on your mobile device, it just keeps spinning and spinning in an eternal page loading loop that never pulls up the desired site. The text may be so tiny that you have to pinch and expand the screen to see it, and then you only see part of the content, or worse yet – It crashes or freezes entirely. All of these issues stem from a site that has not been optimized for mobile use.
It’s frustrating enough to use a site that hasn’t been optimized for mobile use, but when this non-friendly mobile site actually belongs to you and is what you use to drum up business; it suddenly becomes a must-change and emergency situation before you begin to lose customers simply because of the hurdles they need to jump through caused by your site not being mobile ready.
When you set up your site, chances are, you spent hours designing it to look just the way you wanted it to look on a computer screen. It was a work of art, and you were pleased but then technology began to rapidly change. Nowadays, creating a website that appeals to the Mobile market is a critical component of your business especially for local customers. In the United States, 94% of smart phone users search for local information on their phones, even when a desktop or laptop is within reach. This is only going to grow.
People today are on the go, and many have ditched the PC in exchange for a mobile device as their go-to preference for online activities. If you conduct business online, this means that it’s time to make sure your site is as mobile friendly as possible so users and potential customers who visit your site have a pleasurable experience, stick around, and come back again and again to use your website. This will only happen if your site is mobile friendly.
What makes a site mobile friendly are those those sites which:
- Do not use Flash or similar software or plug-ins
- Properly sizes the content of the site to the screen so visitors don’t have to scroll or zoom
- Uses a size of text that is easy to read without zooming into the page
- Places links far enough apart so there is no accidental tapping on the wrong nearby link
- Uses up-to-date e-commerce templates
- Keeps up-to-date with the latest Google bots which is the key factor in determining whether your not your site will be at the top of the list when a customer searches for it.
Google is focused on presenting the best sites available when you do a search. To indicate that a site is ready to be used on a mobile device, Google began labeling mobile-ready sites with gray words, “Mobile-friendly” in front of the site’s name in the search listings.
How Do I Know If My Site Is Mobile-Friendly?
Try Google’s Mobile Friendly Test to see how mobile-ready your site is. The test is very easy. Just copy and paste your URL into the box, and click the button to analyze. You will then view a report that is generated to reveal how mobile friendly your site is, and if it is not mobile friendly, suggestions will be listed as to how to correct the issues.
How Do I Make My Site Mobile Friendly?
Turning your site into one that is mobile ready will depend upon your developer resources, your expertise, and your business model. Basically, simplify and make it easy to navigate with these helpful tips:
- Keep the home page and calls of actions front and center
- Keep menus short and easy to select
- Make it easy to get back to the home page
- Make it easy and visible to search on the site
- Make it comfortable and easy to shop and make purchases
- Use click-to-call button
- Make forms easy to fill out
The easiest way to improve your site to make it mobile-friendly is to hire a developer. Before deciding on a developer to work with, make sure you follow the Checklist for Working with A Developer. Keep in mind that you will need to migrate your website that is hosted on a content management system (CMS) before being able to use a mobile-friendly template. Your developer will need to know whether your website was built with WordPress, Joomla!, Drupal, Blogger, vBulletin, Tumblr, DataLife Engine, Magento, Prestashop, Bitrix, Google Sites, external sites of Typepad, Squarespace, Wix, or another CMS. Eeach have their own unique way of customizing to make their sites mobile friendly.
Some key terms to know when creating a mobile-friendly site include:
- Fully responsive
- Dynamic serving
- Separate URLs
- Design and UI
- Discovery and monetization
- Security and identity
- Native hardware access
- Engaging and retaining users
How To Hire Help
If all of this information seems like an overload of panic, it’s time to ask for help to make your site mobile friendly. A knowledgeable website developer will be able to easily use your existing site or rebuild with new templates to make your site desirable in the mobile market.
Mobile-Magic is here to help you drive visitors to your site by turning your website into one that is ready to be used on any mobile device. Contact us today for immediate assistance.